Blue Ocean Strategy
Profit margins are low, competitive rivalry is intense, and customer value is on a steady decline. If the unfortunate picture sounds familiar, it might be time for you to explore the blue ocean. The Blue Ocean strategy took the business world by storm when it was first introduced in 2005. Since then, industry leaders and corporate giants have been investing in Blue Ocean courses in order to discover their own “uncontested market space” and to retain their market shares in today’s highly competitive economic landscape. After all, it is only common sense to move away from the vicious competition between the sharks of the Red Oceans, and instead inhabit the Blue Oceans where competition is little to none. To help managers and executives create such innovative growth opportunities for themselves, our board of experts has designed Blue Ocean courses which will train you to develop your own unrivaled market space. Blue Ocean Basics A Blue Ocean training rests on the assumption tha